'Control' is not the same as 'Automation'. Proper 'Home Automation' is where the building takes care of functions so that you don't have to. While you will still have full control to do what you want, to override an activity, the systems in your home will 'talk' to each other in order to better make decisions regarding:
Where others only offer control of a few systems, we offer the Automation of all. The sky is, literally, the limit. Understanding where we should end up, that is the key.